Advertisements Campaigns by The Government: Advertisements are paid, non-personal, public communication about causes, goods and services, ideas, organisations, people and places, through means such as direct mail, telephone, print, radio, television and internet. An integral part of marketing, advertisements are public notices designed to inform and motivate.
This article mainly focuses on Government advertisements, because more than endorsing any product or goods they pay attention to human interest as well as public requirements, they have the power to motivate masses and can be revolutionary for any country.
However, the popularity of Government advertisements is not that prominent, however, ironically the kind of impact they have on people (especially the rural crowd) is impeccable.
This, was the first marketing initiative of its kind, Incredible India was conceptualized in 2002 by V.Sunil (While, he was Creative Director of O&M Delhi), and Amitabh Kant, Joint Secretary, Ministry of Tourism. The primary objective of this advertisement was to create a distinctive identity for the country. This resulted in the iconic “ Incredible !ndia” logo, where the exclamation mark the formed the “I” of India was used to great effect across all the communications.
Over the years, this advertisement had numerous famous personalities and gave acceleration to the tourist traffic in India.
Pulse Polio advertisement established by Government of India to eliminate Poliomyelitis in India by vaccinating all children under the age of 5 years against Polio virus. In India, this drive began in 1978 and by 27th March 2014 India was declared as Polio free country. Over the years famous personalities like Amitabh Bachchan has been the face of this advertisement.
“ DO BOOND ZINDAGI KE” is the tag line of this advertisement, this is one among the most successful initiatives by the Government of India.
Sarva Shikha Abhiyaan a revolutionary advertisement, was a initiative towards providing education for all. With the jingle SCHOOL CHALE HUM this advertisement reached every corner of India, made education available to every child in this country.
Today every government school in rural and urban India comes under this initiative. Former Indian Prime Minister Atal Bihari Vajpayee started this initiative. Central Government sponsors the advertisement of SSA with the support from World Bank, DFID and UNICEF. After, RTE came into force SSA has become more of a reality. SSA advertisement has been flashing on Indian televisions since 2000-2001.
SKILL INDIA advertisement says CHALO KAAM KARE, it comes with the tagline HUNAR HAI TOH KADAR HAI (with skill comes respect), NSDC formed under the Union Ministry of Finance, Government of India, has launched this TV campaign. Ogilvy & Mather made the two-film campaign. This advertisement is in support to the Prime Minister Narendra Modi’s Skill India initiative. This advertisement first went on air on 22nd February 2014.
MAKE IN INDIA an, initiative by Prime Minister Narendra Modi, to make India a technologically sound Nation. The lion of Make in India has penetrated to Global markets. The campaign of Make in India is, made by Goldmine Advertising and the Indian Subsidiary of the US agency Wieden+Kennedy. There are controversies regarding the Lion of Make in India, as it is identical to the Swiss Bank logo, Government of India on the other hand denied all the allegations of plagiarism and said the logo is inspired from Ashoka Emblem.
This heart wrenching advertisement is a part of the vision of the US Government along with the Global Community, for a Tuberculosis free World. USAID, supports, this advertisement and is working in 23 countries to, improve TB services. These efforts save lives and prevent the spread of TB.
This is an advertisement made by the Government of US IN THE YEAR 1940 to warn soldiers against the dangers of prostitution, who were seen as “booby traps” both for their appearance and the diseases they often carry.
This advertisement was one of the most famous advertisements during WAR PERIOD and created immense awareness among soldiers.
Smokefree is a public health campaign initiated and supported by Public Health England, an executive agency of the Department of Health. Smoking Kills is the about which masses are well versed but was taken seriously till Smoke-free came into being, Smokefree advertisement talks about making England a smoke free nation.
Since MALNUTRITION has been a gigantic problem globally. This advertisement talks about how every child is special and should be treated with enormous care, to do that proper nutrition is the primary step. This advertisement is a part of a campaign by Liberty Foundation. This advertisement is, made by RKCR/Y & R, London, UK.
This advertisement, have been published by Australian authorities, seemingly aimed at asylum seekers. It uses the slogan” NO WAY. THEY WILL NOT MAKE AUSTRALIA HOME”. This campaign depicts asylum seekers in distress in an offshore detention center. Elements of this advertisement have been launched on the Department for Immigration and Border Protection Website in the month of November as well as on the customs and Border Protection Website, with neither of the department willing to comment on the material.